Management Practices of Organization Culture as Foundation to Implement the Value Innovation: Case Study

The present paper evidenced the level of utilization of nineteen management practices related to the third dimension of knowledge, Organizational Culture of Terra (2007) to make possible the implementation of the value innovation logic of KKim and Mauborgne (2005) in a Brazilian chemical industry which manufactures and distributes raw materials. The consulted bibliography was around the authors Kim and Mauborgne beyond the Brazilian author Terra. This investigation is applied, qualitative, exploratory and inductive. The instrument used to collect data was a questionnaire followed by an interview and documentary analysis. The results show that the Beta Company doesn’t have enough management practices to implement the strategic logic called value innovation. There is an improvement opportunity to create a propitious environment. The objective organization must adopted the nineteen management practices related to the Organizational Culture often to make possible the implementation of this competition strategy.